PinnedCatalina AlmeidainBootcampHow did Tropicana lose $30 million in a packaging redesign?Have you ever stopped to think about how important a brand’s visual identity is? The Tropicana rebranding disaster demonstrates its power…·3 min read·Jan 18, 2022--32--32
PinnedCatalina AlmeidainBootcampWhy do only 10% of startups succeed?Too many startups begin with an idea for a product that they think people want.9 min read·Dec 7, 2021----
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…9 min read·Mar 29, 2023----
Catalina AlmeidaThe Subscription Revolution: You’ll Own Nothing. And You’ll Be Happy. Will You, Really?This is nothing new. The shift towards subscription-based models is disrupting the status quo of how we access the products and services we…6 min read·Feb 6, 2023----
Catalina AlmeidainBootcampWant to sink your users like Titanic? You’re saying yes without noticingThink of a cake. Would you enjoy eating a beautiful cake on the outside, but when you bite into it, you realize that instead of sweet, it…4 min read·Jun 24, 2022--2--2
Catalina AlmeidainBootcamp3 Ways Design Can Help Tech Companies SucceedDesign methodologies help teams focus on the value they’re creating by testing solutions until they find the desired outcome.4 min read·Nov 1, 2021----