Hard truth: most startups don’t succeed. Is it because founders lack grit, industry knowledge, or leadership skills? Blaming the founders is easy, but it oversimplifies a rather complex situation. There are many reasons why startups fail. According to CB Insight, the two main reasons are running out of cash and…

Think of a cake. Would you enjoy eating a beautiful cake on the outside, but when you bite into it, you realize that instead of sweet, it is salty?! Probably not. A friendly UI can be deceiving, by hiding flaws, such as buttons or broken links that lead to nowhere…

Given the rapid rise in consumer expectations, only the best experiences stand out from the crowd. But how can companies deliver experiences that impress and delight users? People expect things to work and to look good while doing it. When creating a product, the goal of any company should be…