PinnedCatalina AlmeidainBootcampHow did Tropicana lose $30 million in a packaging redesign?Have you ever stopped to think about how important a brand’s visual identity is? The Tropicana rebranding disaster demonstrates its power…Jan 18, 202232Jan 18, 202232
PinnedCatalina AlmeidainBootcampWhy do only 10% of startups succeed?Too many startups begin with an idea for a product that they think people want.Dec 7, 2021Dec 7, 2021
Catalina AlmeidainBootcampWhy Design-First Startups Raise Money FasterA technical founder spends 2 months coding an MVP, only to realize they could have validated their core assumptions in 2 weeks…3d ago13d ago1
Catalina AlmeidaHow I ditched 100% of meetings a week and doubled my productivityWhen I launched Jackie Brown Works in March 2023, we worked solely on a project-based model. Meetings were the norm — we’d kick off…Sep 19Sep 19
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…Mar 29, 2023Mar 29, 2023
Catalina AlmeidaThe Subscription Revolution: You’ll Own Nothing. And You’ll Be Happy. Will You, Really?This is nothing new. The shift towards subscription-based models is disrupting the status quo of how we access the products and services we…Feb 6, 2023Feb 6, 2023
Catalina AlmeidainBootcampWant to sink your users like Titanic? You’re saying yes without noticingThink of a cake. Would you enjoy eating a beautiful cake on the outside, but when you bite into it, you realize that instead of sweet, it…Jun 24, 20222Jun 24, 20222
Catalina AlmeidainBootcamp3 Ways Design Can Help Tech Companies SucceedDesign methodologies help teams focus on the value they’re creating by testing solutions until they find the desired outcome.Nov 1, 2021Nov 1, 2021
